There are two ads that are presented which are Career Builder and St. Jude Children's Hospital. Career Builder is based on a humor appeal and St. Jude Children's hospital represents guilt appeal.
Career builder ad is very unique because it shows monkeys as people not doing what they are suppose to do, so they were goofing around and joking as if there is no work to be done. At the end it asks you a question, "Do you want another job?" Then it tells you to go to Career Builder.com. The commercial is addressing that if you are going to work with a group of people that do not take anything seriously then you need another job and Career Builder is the website to go to for job seeking. I like this ad because it shows a funny sense of humor of saying why a person needs a new job and he or she knows they do not like that job because of your co-workers etc. The way I dislike this ad is because that is all they had which were monkeys. If they would have something else such as the monkeys turning into humans to give it an idea of what they are trying to get across.
St. Jude Children's Hospital is a simple ad because it starts off with imagining life without children which is depressing. There would be no playing around nor someone calling you mom or dad at night wanting juice. St. Jude Children's Hospital is about children with any type of sickness such as cancer. At the end of the commercial it asks for people's help if you go to the website or just simply call. I like this commercial because it tells people that you should help out for sick children or you will regret it if you find out that he or she dies. This ad opens people's eyes and hearts. I dislike this ad because it does not have a repetition of a phone number or the website through out the commercial. I feel that if you are going to do an ad or commercial, you should have something on the bottom suggesting ways to call or to visit the website, so that people will have that number or website to stick with them at all times. It will get them thinking about that child in the hospital.
Tuesday, November 4, 2008
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