Learning from Obama's Campaign in Advertising

First off we have a black man with a weird name who has two opponents whom are first a woman who is considered to be one of the first woman in the world (Hilary Clinton) and another opponent whom is considered to be a hero with a record shown that John McCain has been fighting for this country ever since. Despite out of all of them their was no stopping Barack Obama because he had a vision. He had change. If you keep repeating change in your speech people will eventually believe it just like if you repeat something in someones head saying "you are beautiful", then that person will eventually hear it over and over again. That is what Obama did, but in a good way. He used a slogan, "yes we can" of a change and that is what people believed that Obama will make that change. Obama puts away the negative and in with the positive to what people want to hear instead of talking bad about his opponent wasting time. Time is precious and something you should not waste. It is just like saying better can never work in advertising, but instead people want something different. This is the only thing that works in advertising and that is being different. People don't want the same thing over and over they want to try new things. Also people want a change now and the economy is getting too rough. "When you're different, you can pre-empt the concept in consumers' minds, so your competitors can never take it away from you." http://adage.com/columns/article?article_id=132237 Advertising Age: All Caught up