Superbowl ads and the media in planning

The talking baby and Justin Timberlake were the favorite commercials to watch in the Super Bowl ads. The most mentioned of the day after the game were Anheuser-Busch, Audi and GoDaddy. http://adage.com/superbowl08/ Media planning helps determine which media to use whether it be on television programs, newspapers, bus-stop posters, in-store displays, banner ads, on the Web, or a flyer on Facebook. It also tells when and where to use media in order to reach their desired target audience. The Superbowl 2008 ads try to reach men that obviously loves cars and women, so the media would put women in ads to give it a sense of humor. Also men love food, so Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The ad made it through. According to Hairong Li from Michigan State University, "Advertisers run commercials during the Super Bowl game at more than $2.5 million dollars per thirty second spot, for example, media planners are involved in the negotiation and placement." http://www.admedia.org/ This is how important Superbowl Sunday are to people and for the media to make people happy of what they want to see. Superbowl Sunday should be a holiday.