A Creative Brief of the Bratz Princess Commercial

The creativeness of Bratz is that whomever created these dolls have made a new direction as far as changing the way dolls look, its fashion sense, and advertising it well enough for young children ages eight through twelve (which are our tweens) to change their way of thinking about dolls. The commercial was at a dance studio starting off with real tween girls dancing pretending to be Bratz dolls. The Bratz dolls was suddenly introduced and shows the uniqueness of them being fashionable. The purpose is to get the young girls what they want, which most girls want to look stylish at school or wherever to make a purpose and that is to be known for her looks.

Having a doll that is like a barbie can also look like you or what the girls would want to wear in their everyday life whether at school etc. Since Bratz dolls have a sense of fashion unlike barbies and it tells young tweens that instead of a boring barbie we have stylish dolls that are bigger and better. Younger girls and tweens are into fashion now and Bratz effects how girls dress and their way of fashion. The only thing they need to do is to stay consistent with advertising because you do not see it as often like you use to every ten minutes, but maybe on networks such as Nickelodeon. The Bratz princess dolls took over the barbie world selling twice times more. By believing that Bratz are selling is because in every toy store usually they are almost clearing the racks especially for Christmas.

What I think the project was is to change a new way of thinking about dolls and how girls want or suppose to look. The objective was to achieve a doll that every girl wants, which is a fashionable doll. The position is to make it the the same as a barbie, but different features. Being creative and knowing what young girls want can make a difference because barbies been around for quite sometime now and Bratz is like a new and improved barbie. Sometimes Bratz already comes with extra clothing or a small dog to make it look glamorous like you want to be part of Bratz. They are at a reasonable price and you can get the dolls at any toy store.