Kimora Lee Simmons Values

There are positive and a negative towards Kimora Lee Simmons. First off she is the owner of KLS Collections, Baby Phat, and now the new and improved Phat Farm whom her ex husband Russell Simmons gave to her. Kimora's brands came along way and on top of that she is a mother of two girls Ayoki Lee and Ming Lee Simmons. Kimora sets a new direction of fashion because not only she is the owner of these wonderful brands, but she is a former fashion model along with Tyra Banks. Kimora knows what she wants and how she wants it because with a dynamic team Kimora runs the show.
The positive side of Kimora Lee Simmons brands is she brings new and exciting ready to wear clothing to the world for women, men, and children. Kimora has different variety of style and flavor to her clothing. She is a tough woman who is very demanding, but sometimes you have to be that way in order to get things done. Kimora has a few fashion shows happening once a year for the adult line and the children line. She brings lots of positivity to her life as far as being a mother and a mobile.
The negative side, which is not much to say because just by who she is. Many people think that Kimora Lee Simmons is a woman who do not care about people around her or just by being bossy. Being a woman in charge of a business you have to be demanding or else people will run over you. Kimora quote, "If you want to quit then quit or else you will be a quitter." Kimora said this to one of her co workers who cried because he could not take the stress. Some people would not wear her clothes because of her reputation and some wear the clothing anyways because of the style.
The positive and the negative of Kimora Lee Simmons does not hurt the brand value. Kimora is going to be Kimora regardless because she is doing her thing and people still love her collections. If you get the business going like she is doing with demands then you will get the job done and that goes for designing clothes or fashion shows. The value of her brand is helping, but not hurting.

Superbowl ads and the media in planning

The talking baby and Justin Timberlake were the favorite commercials to watch in the Super Bowl ads. The most mentioned of the day after the game were Anheuser-Busch, Audi and GoDaddy. http://adage.com/superbowl08/ Media planning helps determine which media to use whether it be on television programs, newspapers, bus-stop posters, in-store displays, banner ads, on the Web, or a flyer on Facebook. It also tells when and where to use media in order to reach their desired target audience. The Superbowl 2008 ads try to reach men that obviously loves cars and women, so the media would put women in ads to give it a sense of humor. Also men love food, so Frito Lay received about 1,000 homemade commercials for its Doritos brand from wannabes hoping to get their ad into the Super Bowl game. The ad made it through. According to Hairong Li from Michigan State University, "Advertisers run commercials during the Super Bowl game at more than $2.5 million dollars per thirty second spot, for example, media planners are involved in the negotiation and placement." http://www.admedia.org/ This is how important Superbowl Sunday are to people and for the media to make people happy of what they want to see. Superbowl Sunday should be a holiday.

Learning from Obama's Campaign in Advertising

First off we have a black man with a weird name who has two opponents whom are first a woman who is considered to be one of the first woman in the world (Hilary Clinton) and another opponent whom is considered to be a hero with a record shown that John McCain has been fighting for this country ever since. Despite out of all of them their was no stopping Barack Obama because he had a vision. He had change. If you keep repeating change in your speech people will eventually believe it just like if you repeat something in someones head saying "you are beautiful", then that person will eventually hear it over and over again. That is what Obama did, but in a good way. He used a slogan, "yes we can" of a change and that is what people believed that Obama will make that change. Obama puts away the negative and in with the positive to what people want to hear instead of talking bad about his opponent wasting time. Time is precious and something you should not waste. It is just like saying better can never work in advertising, but instead people want something different. This is the only thing that works in advertising and that is being different. People don't want the same thing over and over they want to try new things. Also people want a change now and the economy is getting too rough. "When you're different, you can pre-empt the concept in consumers' minds, so your competitors can never take it away from you." http://adage.com/columns/article?article_id=132237 Advertising Age: All Caught up

Message Appeals of two ads

There are two ads that are presented which are Career Builder and St. Jude Children's Hospital. Career Builder is based on a humor appeal and St. Jude Children's hospital represents guilt appeal.
Career builder ad is very unique because it shows monkeys as people not doing what they are suppose to do, so they were goofing around and joking as if there is no work to be done. At the end it asks you a question, "Do you want another job?" Then it tells you to go to Career Builder.com. The commercial is addressing that if you are going to work with a group of people that do not take anything seriously then you need another job and Career Builder is the website to go to for job seeking. I like this ad because it shows a funny sense of humor of saying why a person needs a new job and he or she knows they do not like that job because of your co-workers etc. The way I dislike this ad is because that is all they had which were monkeys. If they would have something else such as the monkeys turning into humans to give it an idea of what they are trying to get across.
St. Jude Children's Hospital is a simple ad because it starts off with imagining life without children which is depressing. There would be no playing around nor someone calling you mom or dad at night wanting juice. St. Jude Children's Hospital is about children with any type of sickness such as cancer. At the end of the commercial it asks for people's help if you go to the website or just simply call. I like this commercial because it tells people that you should help out for sick children or you will regret it if you find out that he or she dies. This ad opens people's eyes and hearts. I dislike this ad because it does not have a repetition of a phone number or the website through out the commercial. I feel that if you are going to do an ad or commercial, you should have something on the bottom suggesting ways to call or to visit the website, so that people will have that number or website to stick with them at all times. It will get them thinking about that child in the hospital.