Flat Earth Positioning

Flat Earth is a unique product because who would have ever thought of putting veggie chips together. On there website they have games, a store location where you would be able to find out where Flat Earth chips are. They make sure that you are satisfied with their product and to make things interesting for you to look at on there website.
This product's position is a great way to get people to try new and exciting food. They also have different taste such as apple cinnamon, tangy tomato ranch, and wild berry patch. Flat Earth is trying to get people to say that their product is more healthier than Lays potato chips or Doritos. Flat Earth is for the nutrition and healthier taste. They are also putting their product in grocery stores and even the famous Wal Mart. I definitely agree with their position because it gives a positive point, which they are saying you can do anything if you put your mind to it.
If I could change this product I would change the name of it first off because Flat Earth seems boring to me and maybe everyone else. Flat Earth reminds me of a farm or something that has to deal with something scientific. Also how it first came about because their is nothing on there that says where this product came from or originated.
The commercial was very interesting because it gave a twist to it as the pig being the angel from the sky and the pig is pointing to the woman with his nose the bag of Flat Earth chips. Of course the woman eats them and the pig leaves by flying back up to the sky. I like this commercial by giving a signal if you do not eat pork then try Flat Earth made with real veggies.
If this brand was positioned to younger women, I think that the people making this product would definitely sell it in colleges and have commercials with younger women eating these chip. Flat Earth would bring a natural look to it by if you eat these chips then you will be healthier and look like this maybe. The company overall did a great job promoting except with more commercials because I never heard of it until now.