Flat Earth Positioning

Flat Earth is a unique product because who would have ever thought of putting veggie chips together. On there website they have games, a store location where you would be able to find out where Flat Earth chips are. They make sure that you are satisfied with their product and to make things interesting for you to look at on there website.
This product's position is a great way to get people to try new and exciting food. They also have different taste such as apple cinnamon, tangy tomato ranch, and wild berry patch. Flat Earth is trying to get people to say that their product is more healthier than Lays potato chips or Doritos. Flat Earth is for the nutrition and healthier taste. They are also putting their product in grocery stores and even the famous Wal Mart. I definitely agree with their position because it gives a positive point, which they are saying you can do anything if you put your mind to it.
If I could change this product I would change the name of it first off because Flat Earth seems boring to me and maybe everyone else. Flat Earth reminds me of a farm or something that has to deal with something scientific. Also how it first came about because their is nothing on there that says where this product came from or originated.
The commercial was very interesting because it gave a twist to it as the pig being the angel from the sky and the pig is pointing to the woman with his nose the bag of Flat Earth chips. Of course the woman eats them and the pig leaves by flying back up to the sky. I like this commercial by giving a signal if you do not eat pork then try Flat Earth made with real veggies.
If this brand was positioned to younger women, I think that the people making this product would definitely sell it in colleges and have commercials with younger women eating these chip. Flat Earth would bring a natural look to it by if you eat these chips then you will be healthier and look like this maybe. The company overall did a great job promoting except with more commercials because I never heard of it until now.

The good and the ugly in Advertising

There are plenty of advertisments that really do some bad on television today, but not only on television whether its on billboards or in stores. Some advertising try to lure people into their store to make them want to buy their product. Others just turn their cheeks when they would see something and don't recommend whatever he or she sees. Here are some examples as we go down to the world of advertising.

On television, you have a lot of sex in commercials trying to get across with their brand such as Ambercrombie and Fitch which shows a man and a woman who is half naked on the beach about to make love. What was the purpose for a couple about to make love; It defeats the purpose of the brand. Mariah Carey who is naked trying to sell her perfume. Their has got to be another way to sell. We do have some men who loves to see that and is getting beat up by their wives (just saying). An example of a good advertisment would be a while back Gap showing everybody from children to adults how babies are sitting on the floor playing with toys in their new outfits. Basically a variety of people. Another would be the different networks of the phones such as AT&T, Verizon, Sprint, and Suncom were together, but T mobile is telling everybody that their network is good as far as service and they have better deals with good connections. Showing good advertising will draw consumers to that company's attention.
Billboards usually give great quotes such as "A mind is a terrible thing to waste, What you see is what you get, or Vote." The Vote advertising is very popular right now because of the election. Especially the Obama campaign really making a move onto getting where he needs to be. Some billboards may be disturbing such as women showing off their bodies meaning their either advertising for their strip club or to be a call girl.

Retail stores also do advertising in their store or outside. The marketing will definitely get people into buying their product or merchandise. This will hurt people who are addicted to shopping. There are people in this world that they just got to have without even thinking about the price when he or she cannot afford it. There are signs like "Buy one pant get second half off, Bogo on shoes", or everyone's favorite "The real sale", when everything is on sale no matter what. Sometimes these could be good signs or bad it just depends on if you know how to handle advertising. Advertising can be too much but, it can also help people think about life and how it works.

WAL MART'S IDENTITY

What is the first thing that comes in your mind when you think of Wal Mart? The first thing that pops in my mind when I think of Wal Mart is low prices and what everybody calls it Wally World. The first thing that pops in my mother's mind is Black Friday when hundreds of people rush into Wal Mart four in the morning just to shop for Christmas for those forty dollar DVD's etc.
Everyone loves Wal Mart because you can find anything you want and need for an example electronics, food, and toys for your kids to enjoy. Wal Mart is designed for very low prices and what people can afford. Wal Mart is everywhere across the world and is one of the top retail stores in the country. It is also a family oriented store for many occassions such as birthdays, Christmas, Halloween, and simple things like cookouts for the Fourth of July. I think that Wal Mart would want people to know that they are very convienient and you can always count on them as far as low prices. They are open twenty four seven which, means if you have an emergency at three o clock in the morning they will be open. So when you think of Wal Mart, think of the greatest place to be like Disney World because it will bring pleasure and joy to your life.
The brand signifies growth and it is designed to compliment other businesses in an area with all brick exterior. Wal Mart represents the epitome of American entrepreneurial spirit. It also signifies the beauty of American including the color and its looks.(Redorbit.com)